I'd been eyeing this foundation for a while after hearing some rave reviews coming from the US, but I just couldn't find the right shade on the Debenhams website. The majority of the shades were endlessly out of stock. I finally saw that they had a wider variety a few weeks ago, and chose Ivory after some research. The foundation claims to give you the skin you wish you were born with, absolute perfection. You know I had to try it.
My first impression of this shade is that it's extremely yellow, which suits me. I have definite yellow undertones, and Ivory is actually a perfect match for me. It's the second lightest shade in the range, for reference.
The coverage is medium to full, but it feels very light. Invisible, almost. One pump completely evens out my skin whilst almost disappearing! It's quite something. The finish is natural, not matte, not dewy. It sets quite quickly and doesn't transfer.
The longevity is also remarkable, controlling my oil and not breaking up anywhere. I can wear this for 12 hours and it will look more or less the same as when I applied it.
Born This Way was released around the same time as Charlotte Tilbury's Magic Foundation, and I was torn which one to try first. Having tried both, I much prefer Born This Way. It has far better coverage, and a much lighter formula. It also lasts far longer on the skin.
This is my new foundation love. If you're looking for a light foundation with good coverage, you'd love this. It's available on the Debenhams website but not in store yet, so do some online research before choosing your shade. I'm around NC20 at Mac, for reference.
I doubt you'll see me wearing any other foundation for the foreseeable.
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